When it comes to marketing, many brands put a lot of effort into their messaging. There is little doubt that the words you use in marketing are crucial for persuading people to buy your products or services. However, what you may not realize is that images are just as advantageous.
If you have yet to tap into the power of using images in your marketing, here are four important reasons why you should start prioritizing doing so today:
1. Tapping Into the Brain’s Processing Power
The power of images in marketing isn’t just a theory; it’s also backed by science. A staggering 90% of the information transmitted to the human brain is visual. And the brain processes images up to 60,000 times faster than text, taking just 13 milliseconds to do so.
For these reasons, using images in marketing can promote information retention better than words can. And because people will remember your brand more readily than a competitor’s, you’ll have the edge when it comes to converting leads into customers.
2. Enhancing Content Layouts
Scrolling through walls of text isn’t exactly most customers’ idea of captivating content. Although what you have to say or offer may be absolutely riveting, the layout of your content and landing pages can still be off-putting without anything to break it up.
Using images offers an interesting way to spruce up your content and make it more visually appealing. Best of all, visuals can help make your site and content more accessible, catering to potential customers with reading, attention, or cognitive disabilities.
3. Build Credibility With Customers
Images can help build trust with customers. For example, consistently refreshing your social media profiles with images helps potential customers see that you care about keeping your brand image up to date. And having product images on your website allows customers to understand what they’re getting when they invest in your offer.
From logos to behind-the-scenes shots to polished product pictures and more, images show customers that your business is real and make them feel comfortable about doing business with you. They work to build a sense of trust that can ultimately mean more sales and more loyal customers.
4. Evoke Emotions in Potential Customers
One of the quickest ways to convert your leads into customers is to build an emotional bond with them. And pictures come out on top again here, being much better than text at evoking strong emotions in people. Whether a customer realizes it or not, these emotional reactions are shaping their perception of your brand and can help create a desire for your products and services.
In some cases, your images may create a longing for a certain lifestyle or hope that a particular pain point in their lives will be alleviated. Whatever the emotion you’re trying to evoke, a high-quality image is the way to achieve it.
Including Images in Your Marketing Is Worth the Effort
Using images in your marketing content can help your brand stand out from the crowd and impact customers in a memorable way. While ensuring that the words you write resonate with potential customers is key, choosing robust images that help people connect with your brand is of equal importance.
At Net Profit Marketing, our team can help you create digital marketing campaigns that combine the power of target verbal messaging with robust images to build excitement and trust with potential customers. Discover how our full suite of services can help you maximize leads, conversions, and ROI to help you grow your business.
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