Email marketing has several benefits, from enhancing engagement with your target audience to bolstering conversions. And yet, even the most eye-catching and informative email is only valuable if it keeps your subscribers intrigued and engaged.
Try these four clever ideas to reduce your bounce rate and increase engagement:
1. Run a Quiz
People love quizzes. Psychologists speculate this is because quizzes provide users with a sense of authenticity. However, it’s also safe to say that pleasurable diversions can brighten nearly anyone’s mood.
The key is ensuring your quizzes are relevant to your brand and your audience’s lifestyle, preferences, age, and interests.
To incentivize your email subscribers to take part in a quiz, offer them a promotion for participating. If you pull this off well, their answers can provide valuable information about their pain points and desires.
2. Provide an Inside Look at Your Daily Operations
Modern consumers are increasingly discerning about the brands they do business with — and 88% of them count authenticity as one of the most important characteristics a brand should possess.
Giving your email subscribers a glimpse of what occurs behind the scenes can amplify your authenticity and help you become more genuine. You can accomplish this through:
- Videos
- Photographs
- Interviews with employees
- A look into your typical day
You might even invite your subscribers to share their average day on social media to increase engagement. Generally, people love to share details about their lives, while tags and strategic hashtags could help drive traffic to your website and social channels.
3. Create a Gift Guide
Gift guides perform double duty: They help showcase your services or products while inspiring your audience. To shake it up a bit and avoid getting lost in the deluge of gift guides published near the major holidays, give yours a unique spin.
For example:
- The Definitive Gift Guide for the Pisces in Your Life (in your January/February email newsletter)
- The Best Gifts for that Special Woman (in your February email newsletter)
Of course, ensure your gift guides align with your target audience’s buyer persona and brand identity.
4. Enhance Your Visual Content
Written content has its strengths, but multimedia can further boost engagement with your subscribers. Visual content can be consumed and absorbed faster than written copy, making it the perfect fit for brands whose audience is already overwhelmed by the fast-paced nature of our modern world.
To this end, try jazzing up your emails with animated:
- Short films
- Infographics
- Explainer videos describing one of your new products or services
Case studies can also be animated to provide your email subscribers with key statistics in a visually interesting manner.
Level Up Audience Engagement with Net Profit Marketing
Email marketing remains one of the most effective strategies for keeping your brand top of mind, improving customer retention, and meaningfully engaging with your audience.
Net Profit Marketing specializes in helping brands maintain and deepen customer engagement. Whether you need SEO or CRO, we can build a marketing strategy that supports your goals for growth.
Book a consultation with us today to get started!
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