Website Optimization
How to optimize your website to get the most out of your online presence including Conversion Rate Optimization (CRO) and other ideas.
5 Steps to Streamline Your Online Sales Funnel
December 19th, 2011 | Posted in: Lead Generation, Website Optimization
Formalizing your lead generation process is the key to success with your business website. To do so, you must become aware of the structure of your sales funnel and streamline it to help increase your conversion rate (CR). To review, the sales funnel generally stands for the marketing steps, and interactions, that take place on [...]
Conversion Optimization: Your Internet Marketing Missing Link
December 14th, 2011 | Posted in: Internet Marketing, Website Optimization
Internet marketers and webmasters alike have become savvy in recent years by focusing on many important components of online success including search engine optimization, social media optimization, and pay per click advertising. However, generating traffic is by no means the end-all be-all of digital marketing. There is something missing. Introducing Conversion Optimization: What Is It? [...]
Track Your Online Effectiveness
September 14th, 2011 | Posted in: Web Analytics, Website Optimization
You know that lead that contacted you from your website last week? Where did they come from? If they came from a search engine, what was the keyword and what page did they land on? Knowing the answers to these questions can help you make educated decisions on where to invest your money online or [...]
The Importance of a Website Sitemap
June 3rd, 2011 | Posted in: SEO, Website Optimization
There are many different aspects to creating a website design with a goal of bringing in more traffic, making the creation of a sitemap a good feature to include in your website design. An html sitemap can help visitors find specific information, but if you’re looking to increase your search engine optimization (or at least [...]
Conversion Rate Optimization for More Business
March 7th, 2011 | Posted in: Website Optimization
If you have a website, you need to convert your visitors to accomplish your online goals as it helps you take full advantage of the existing traffic that you’re receiving. Asking what you want your visitors to do when they come to your website is critical in having a successful site and business. These goals [...]
Why You Need Google Analytics & Webmaster Tools
March 20th, 2010 | Posted in: Website Optimization
Too many website owners today have no idea how many people are visiting their site, how visitors are finding their site, what keywords are bringing visitors to their site and a whole host of other important data points. Luckily Google knew this and created Google Analytics & Webmaster Tools to help small business owners out. [...]