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407 S 2nd Ave, Suite 9
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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity.Send us a message if you have any questions.

Web Content Category


5 Effective Ways to Drive Targeted Traffic to Your Site

Once upon a time, about a decade ago, there were very few barriers to driving traffic to your site. That said, getting targeted traffic has never been an easy undertaking, and advances in search engine algorithms, paired with growing competition, have made the prospect even harder these days. What can you do to drive targeted [...]


6 Blog Topic Ideation Tips for When You’re Stuck

Writer’s block is real, and if you’re trying to pen a regular blog as a means of producing content for your business website, even coming up with ideas for posts can become a pain over time. When you’ve exhausted your store of ideas that will appeal to your target audience and help you to promote [...]


7 Ways to Improve Your Website’s User Experience

You naturally want users to have a positive experience with your brand, whether they’re entering a brick-and-mortar location or interacting with your company virtually. Here are several ways to make sure that users who find you online have the best possible experience. 1. Optimize for mobile Responsive design is no longer a suggestion – it’s [...]


How to Further Optimize Your Evergreen Content

Evergreen content is a staple of the online world because there is a wealth of common knowledge that new people are always seeking. For example, there will always be new homeowners interested in DIY tips for tiling a backsplash or changing the wax ring under the toilet. If you can provide the most relevant and [...]


4 Crucial Landing Page Elements That Improve Online Conversions

A successful landing page that converts absolutely needs to inspire visitors to take action every step of the way in addition to letting search engines know that you’re providing valuable information as a thought leader. The main goal, of course is to convert visitors into customers and clients. Here are four crucial landing page elements [...]


5 Common On-Page Optimization Mistakes to Avoid

Whether you’re building out your on-page optimization strategy or revising it, it’s easy to make the wrong choices and end up wasting a lot of time and money in the process. There are so many sites that get it wrong and you are not alone by any stretch of the imagination. Here are five common [...]


How to Use Google Analytics to Improve Your Website

Most business owners are aware of the importance of online visibility, which is why so many companies of every size have business websites, on-site blogs, and a social media presence. Without these tools at your disposal, your business really can’t compete in the modern marketplace any more. That said, simply setting up a website, blog, [...]


Invalid Clicks on Your Adwords Campaigns: What You Should Know

Invalid clicks can be detrimental to any marketing professional in respect to loss of money or opportunity. If you are thinking of—or are currently running—a campaign with Google AdWords, here are some things you need to know to stop this deceptive, yet all too common, online practice. AdWords is the gold standard for PPC advertising [...]


SEO Scams

Like most web concepts, search engine optimization (SEO) has evolved over time. As search providers continually seek to improve the user experience, they utilize the latest technologies to enhance the results their users see. They are also diligent in their efforts to weed out irrelevant or misleading content. As a result, the best practices for [...]



For all of the focus on SEO, SEM, SMM and so many other online marketing strategies, how do marketers actually measure their success? For search engines, which keywords are garnering the most attention? Which social media sites drive the most traffic? And among those, which posts seem the most effective? Our Internet marketing efforts have [...]

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