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407 S 2nd Ave, Suite 9
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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

Web Content Category

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How to Use Google Analytics to Improve Your Website

Most business owners are aware of the importance of online visibility, which is why so many companies of every size have business websites, on-site blogs, and a social media presence. Without these tools at your disposal, your business really can’t compete in the modern marketplace any more. That said, simply setting up a website, blog, [...]

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Invalid Clicks on Your Adwords Campaigns: What You Should Know

Invalid clicks can be detrimental to any marketing professional in respect to loss of money or opportunity. If you are thinking of—or are currently running—a campaign with Google AdWords, here are some things you need to know to stop this deceptive, yet all too common, online practice. AdWords is the gold standard for PPC advertising [...]

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SEO Scams

Like most web concepts, search engine optimization (SEO) has evolved over time. As search providers continually seek to improve the user experience, they utilize the latest technologies to enhance the results their users see. They are also diligent in their efforts to weed out irrelevant or misleading content. As a result, the best practices for [...]

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Analytics

For all of the focus on SEO, SEM, SMM and so many other online marketing strategies, how do marketers actually measure their success? For search engines, which keywords are garnering the most attention? Which social media sites drive the most traffic? And among those, which posts seem the most effective? Our Internet marketing efforts have [...]

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Content Marketing and Structured Data: Becoming Nonymous

In our third week talking about Structured Data, we’re going to get into how you can set up your Content Marketing efforts to take maximum advantage of Google’s love of the JSON-LD markup system. Becoming a Named Author Yourself… One of the most important ideas to come out of Google regarding content marketing lately was [...]

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Structured Data 101: How to Tell Google What Stuff Is

Google announced several weeks ago that they’ve started supporting Structured Data and using it to develop rich results on their results pages. So, into the world of Structured Data Markup we go! First, some basic definitions. “Structured Data” is basically “information that is organized so that a computer can easily understand it.” Mostly, in terms [...]

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Google’s New Treatment of Structured Data

Google has been returning ‘rich results’ in its Search Engine Results Pages (SERPs) for quite some time now. Rich results put information like ratings stars and pictures right alongside the usual links and summaries. They also introduced the Knowledge Graph, which is designed to provide the answers to simple questions right on the SERPs, so [...]

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Content Marketing 201: How Simple is Too Simple?

In our last post, we talked about the benefits of writing in simple language. Not only does more of your audience understand simple language, but it’s actually easier to hit your word count goals when you’re using smaller words in smaller sentences. But it’s important to recognize that you can easily go overboard and get [...]

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Content Marketing 201: The KISS Principle vs. Word Count

There’s a common complaint among content creators. It’s that a client wants both a large word count and a low reading difficulty score on their content. The ‘problem’ being that the easy way to get a large word count is to use filler words. Filler words inflate word counts, but they also make sentences longer. [...]

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Flash Relegated to Bad Porn Games and History

Make no mistake, Flash has been dying for a very long time now — Adobe stopped providing download links to the Flash development kit back in January, and have been slowly withdrawing support for the animation system for years before that. Google, however, just swung it’s mighty hammer (I like to imagine its name is [...]

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