December 19th, 2011 | Posted in: Lead Generation, Website Optimization
Formalizing your lead generation process is the key to success with your business website. To do so, you must become aware of the structure of your sales funnel and streamline it to help increase your conversion rate (CR). To review, the sales funnel generally stands for the marketing steps, and interactions, that take place on [...]
March 7th, 2011 | Posted in: Website Optimization
If you have a website, you need to convert your visitors to accomplish your online goals as it helps you take full advantage of the existing traffic that you’re receiving. Asking what you want your visitors to do when they come to your website is critical in having a successful site and business. These goals [...]
March 20th, 2010 | Posted in: Website Optimization
Too many website owners today have no idea how many people are visiting their site, how visitors are finding their site, what keywords are bringing visitors to their site and a whole host of other important data points. Luckily Google knew this and created Google Analytics & Webmaster Tools to help small business owners out. [...]