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5 Steps to Streamline Your Online Sales Funnel

December 19th, 2011 | Posted in: Lead Generation, Website Optimization

Formalizing your lead generation process is the key to success with your business website.  To do so, you must become aware of the structure of your sales funnel and streamline it to help increase your conversion rate (CR). To review, the sales funnel generally stands for the marketing steps, and interactions, that take place on [...]

Social Media Optimization (SMO) for Business

July 21st, 2011 | Posted in: Social Media

So you’ve been diligently doing your research in order to come up with the best Search Engine Optimization (SEO) techniques that will allow your site to reach that all-important first page of Google. Great! SEO is definitely one of the best ways to get your site noticed and now that you’ve gotten the hang of [...]

Conversion Rate Optimization for More Business

March 7th, 2011 | Posted in: Website Optimization

If you have a website, you need to convert your visitors to accomplish your online goals as it helps you take full advantage of the existing traffic that you’re receiving. Asking what you want your visitors to do when they come to your website is critical in having a successful site and business. These goals [...]

Why You Need Google Analytics & Webmaster Tools

March 20th, 2010 | Posted in: Website Optimization

Too many website owners today have no idea how many people are visiting their site, how visitors are finding their site, what keywords are bringing visitors to their site and a whole host of other important data points. Luckily Google knew this and created Google Analytics & Webmaster Tools to help small business owners out. [...]