Posts Tagged ‘marketing’
How the Classic “AIDA” Method Applies to Modern Internet Marketing
December 22nd, 2011 | Posted in: Internet Marketing
The AIDA method is a classic technique used in sales, and has proven effective for countless companies, pre-dating the internet era. Now that such a substantial amount of marketing is done online using websites and social media, there is a call for AIDA adaptation in internet marketing as well. Let’s examine how this process can [...]
Small Business Marketing Plans – Is Yours Working?
July 27th, 2011 | Posted in: Small Business
There are many components to effectively running a small business, and creating a marketing plan is definitely considered to be one of the most essential. A good marketing plan is meant to help you construct a way to help your business succeed by figuring out the best ways to promote and advertise your particular product [...]
iContact Email Marketing Review
August 16th, 2010 | Posted in: Email Marketing
iContact is a great single opt-in email marketing service that I’ve used myself and with clients successfully. While I do use Aweber in certain situations (more for your Internet marketing lists), iContact is a good choice to use with many small businesses because they allow you to upload your list without first checking it. Don’t [...]
Aweber Single Opt-In and List Migration
August 14th, 2010 | Posted in: Email Marketing
I’ve had a lot of questions lately about Aweber email marketing and whether you can have an Aweber single opt-in list or whether it just has to be the classic double opt-in list that has made them famous. I’ve also had questions about list migration to Aweber. They are a little more strict on migrating [...]
Facebook Fan Pages for Business
August 6th, 2010 | Posted in: Internet Marketing, Social Media
Update: 5/16/2011 I no longer recommend creating an SEO name for your fan page. Read more at Don’t SEO Your Facebook Fan Page Facebook fan pages have long been a great lead generator for business but I feel now more than ever, it’s becoming a necessity. Facebook has overtaken Google as the most visited website, [...]