Social Media

Social media for your business and what you should focus on. Posts about Facebook, LinkedIn, and twitter marketing.

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Integrating Facebook Into Your Internet Marketing Strategy

January 31st, 2012 | Posted in: Social Media

Neglecting to use Facebook as part of your awareness and direct response marketing would be a travesty of epic proportions.  After all, we’re talking about the world’s #1 social network. Most social networks and communities online don’t make it easy to create mass marketing schemes.  They do this to protect the integrity of their own [...]

Tips to Create an Active Twitter Following for Your Business

January 24th, 2012 | Posted in: Social Media

Business owners around the world have become aware of Facebook’s potential for supporting their venture via social networking.  What about Twitter?  Have you capitalized on the marketing potential of the world’s 2nd most popular social network?  The network has over 200 million users and growing daily. A substantial level of added exposure is very possible [...]

YouTube Marketing 101

January 18th, 2012 | Posted in: Internet Marketing, Social Media

Taking advantage of social media to promote your business online is one of the primary components of web-based success.  The term “going viral” is closely associated with the video sharing website, YouTube, and refers to the process of garnering hundreds of thousands or even millions of hits (visits) – in this case, referring to views [...]

How to Use LinkedIn to Generate Sales Leads

December 2nd, 2011 | Posted in: Lead Generation, Social Media

LinkedIn Corp. is known as “the world’s largest professional network with over 120 million members and rapidly growing.”  It’s no wonder the company, when it went public in May 2011, experienced the largest stock market valuation for a USA internet-based business since 2004 when Google went public. The professional networking opportunities that are presented by [...]

Internet Marketing Triple Threat: SEO, SMO, PPC

November 29th, 2011 | Posted in: Internet Marketing, PPC, SEO, Social Media

One of the first steps toward maximizing revenue through internet marketing is to adopt the proper vantage point.  Far too often, we hear marketers focusing exclusively or at least mostly on one format of internet marketing or advertising, such as SEO, citing that one technique as the end-all be-all of webmaster success – a mindset [...]

Link Your LinkedIn Profile With Your Company

October 5th, 2011 | Posted in: Social Media

Here’s a quick tip to increase the usability of your LinkedIn profile to visitors and to increase your company’s online presence. It has to do with how you list your company as the place where you work. It can be listed as just plain text or it can be a link to your company’s LinkedIn [...]

Social Media Optimization (SMO) for Business

July 21st, 2011 | Posted in: Social Media

So you’ve been diligently doing your research in order to come up with the best Search Engine Optimization (SEO) techniques that will allow your site to reach that all-important first page of Google. Great! SEO is definitely one of the best ways to get your site noticed and now that you’ve gotten the hang of [...]

How To Use LinkedIn for Business – Quick Start Guide

May 27th, 2011 | Posted in: Social Media

LinkedIn is one of the top social networking websites with more than 100 million users to date. Impressive, right?! With a goal of bringing people together for professional reasons, LinkedIn uses a few different options that allow you to create your very own professional network, such as finding past and present working colleagues and/or classmates [...]

Don’t SEO Your Facebook Fan Page

May 13th, 2011 | Posted in: SEO, Social Media

I was of the opinion in the past that you should optimize most parts of your Facebook Fan Page but lately my opinion has changed. Yes, maybe this should be titled “Don’t Over Optimize Your Facebook Fan Page” but you’ll get the point. We ride a fine line in social media between giving information about [...]

Social Media Tips For Business Success

May 11th, 2011 | Posted in: Social Media

Social Media. We all probably know by now that this term refers to using the many, various forms of electronic communication currently available in order to share information and/or ideas with other people. Amazingly, this term has only been around since 2004 and is currently one of the most-used words/phrases ever. While it started out [...]

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