There’s no question in today’s market. Small businesses need to have a strong online presence to thrive. In down economic times it’s the companies willing to innovate and embrace Internet marketing and social media that will thrive. How are your customers finding you? If you’re customers are like the majority of customers out there, they look first to search engines like Google. Give it a try and see where you’re listed for major keywords related to your business.
Many small business owners I know are already burning the candle at both ends, which leaves them with no time to figure out how to get their website ranking better in search engines, how to get started with social media for their business, how to get content to write a blog let alone even get a blog created, and how to manage all the leads once you get them all in. I’m here to tell you that you don’t need to do any of this yourself.
All of the websites and blogs can be created with almost none of your time invested. You can also get blog posts and articles written from short bullet point lists and topics provided by you. This content, which can also be used for your website, is written by professionals that create content for a living and allow you to put your name as the author. These are called ghost writers, which we have on staff, and they make providing fresh and professional content for your websites easy!
Better yet, there are also great online and technical solutions for small business that save you time and automate processes like lead management. You can not only automate and standardize your processes but you can also do this for your employees. When this happens, you get more successful and productive employees.
There are many ways to get people coming to your site but that does little good if you don’t convert them into a lead. Keep in mind with any Internet marketing solution you look at that simply driving traffic to your site and not looking at how they will be converted to a lead will not help. You need a full solution that focuses on results and your bottom line.
Let me know if you have any questions.
Jared Pomranky
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