We are your Detroit SEO experts! Search Engine Optimization (SEO) is critical to getting more online leads for your small business. Make it easy for the search engines and enter in your own keywords and you will get much better results. We have broken SEO into 3 main categories: Keyword Research, Site Optimization, and Link Building.

SEO Keyword Research

This is a critical first step that many companies overlook. How can you optimize your site for keywords if you don’t have hard data on the keywords you should be using? We start with a list of relevant keywords from your company and do the following:

• Research search numbers to find the most highly searched keywords relevant to your industry
• Find related keywords that have high search numbers
• Identify niche keywords that have low competition but good search volumes
• Compile all of this into a keyword report that we use to optimize your site and you can reference when creating blog posts and other user generated content

SEO Web Site Optimization

Once we have your list of keywords, we can move on to the actual optimization. This is where we enter your keywords into strategic places on your website that search engines like Google check to compile a profile on your website. There isn’t any one step that we do that creates all of the good traffic, it’s a series of many small steps on your site that as a whole have a dramatic impact. Below are a sample of the steps we take for optimization:

• Title and Description Tags – The title displays at the top of your browser window but is also displayed on search engine results along with the description tag. This helps with optimization and click through rates on search engine results
• Heading Tags like H1 and H2 – These are the headings of your content and labeling them with the correct tags are critical in telling search engines the main subject of the content
• Content Optimization – Adding keywords to your content (in reasonable amounts) can help increase your rankings
• Search Engine Sitemap and Robots.txt – Search engine only files that tell them where to find your content and pages.
• Internal Links – Proper internal ranking with proper anchor text can significantly increase the ranking of secondary pages
• Optimized Navigation – Like internal links, this can significantly increase your ranking of secondary pages




SEO Link Building

Once your site is optimized, it’s time to tell Google how popular it is. We do this through building “backlinks” to your site. Backlinks are links from other sites to your site and the more good links you have, the higher you will rank. We take care to create the best links back to your site.

Our approach to all of our SEO services is quality over quantity. We create real results for your business and have made dramatic turnarounds for many small businesses. We take websites with no traffic and get them over 1,000 quality visitors each month. We also take companies with reasonable traffic and significantly increase it.

When you’re ready to get real results for your website, contact us.