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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

seo Category

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SEO Scams

Like most web concepts, search engine optimization (SEO) has evolved over time. As search providers continually seek to improve the user experience, they utilize the latest technologies to enhance the results their users see. They are also diligent in their efforts to weed out irrelevant or misleading content. As a result, the best practices for [...]

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Analytics

For all of the focus on SEO, SEM, SMM and so many other online marketing strategies, how do marketers actually measure their success? For search engines, which keywords are garnering the most attention? Which social media sites drive the most traffic? And among those, which posts seem the most effective? Our Internet marketing efforts have [...]

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Content Marketing and Structured Data: Becoming Nonymous

In our third week talking about Structured Data, we’re going to get into how you can set up your Content Marketing efforts to take maximum advantage of Google’s love of the JSON-LD markup system. Becoming a Named Author Yourself… One of the most important ideas to come out of Google regarding content marketing lately was [...]

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Structured Data 101: How to Tell Google What Stuff Is

Google announced several weeks ago that they’ve started supporting Structured Data and using it to develop rich results on their results pages. So, into the world of Structured Data Markup we go! First, some basic definitions. “Structured Data” is basically “information that is organized so that a computer can easily understand it.” Mostly, in terms [...]

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Google’s New Treatment of Structured Data

Google has been returning ‘rich results’ in its Search Engine Results Pages (SERPs) for quite some time now. Rich results put information like ratings stars and pictures right alongside the usual links and summaries. They also introduced the Knowledge Graph, which is designed to provide the answers to simple questions right on the SERPs, so [...]

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How Web Hosting Services Can Impact Website SEO

When devising an SEO strategy, web hosting is generally a minor footnote on the plan – if it’s included at all. Many simply use the lowest price to choose their hosting service based on the common misconception that service providers differ little and do not affect to your site’s search engine rankings. Unfortunately this sort [...]

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How to Design a More Responsive Website

As technology continues to advance, the options for searching the Internet and consuming media have grown exponentially. Desktop PCs and TVs are now supplemented with various types of tablets and smartphones that can differ dramatically in size. Consumer habits have changed as well, evolving with available technology to the point that the ability to access [...]

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The Rising Importance of Voice Search and How to SEO It

SEOers have a profound paradigm shift coming, and it’s coming in the form of voice search. With the advent of apps like Siri, Cortana, Google Now, and several others that enable people to speak their searches rather than type them, a new-but-actually-quite-old school of searching is coming to light. A study by Northstar Research found [...]

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A Few Big Algorithm Changes from Google

There was a core Google algorithm update last weekend, and the SEO community is largely still scrambling to figure out what just happened. Here’s what we do definitely know: Brand Name Keywords On Current-Event Sites Were Far And Away The Biggest Change The most significant change brought about by the core algorithm update has to [...]

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How to Spot a SEO Company Lie From A Mile Away

Let’s face it: In the minds of many people, SEO companies occupy the same mindspace as telephone psychics, alien abductees, and homeopathic medicine. We work in an almost-entirely-abstract world, manipulating rules that other people don’t have the time or energy to wrap their minds around. When an SEO company tells you that “Privately-held blog networks [...]

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