The Lofts of Merchants Row had a fair amount of traffic and ranking for lofts in Detroit but they weren’t receiving consistent results. Competitors were ranking ahead of them in the lofts arena and they received almost no traffic from the very relevant terms for downtown Detroit apartments. In a concerted monthly effort, we worked to transform their online presence doing the following:
- Refreshed keyword & competitor analysis
- Complete refresh of SEO elements on each page
- Creation of landing pages for specific keywords
- Architecture updates to adhere to Google standards
- Conversion tracking implementation and optimization
- Link building
- Many more activities
The results for the Lofts was impressive including the following:
- Over a 300% increase in traffic to the site
- A 200% increase in leads
- Implementation of advanced analytics and conversion tracking
- Consistent reporting, which kept stakeholders informed