Web Design & SEO News
Tips to Create an Active Twitter Following for Your Business
January 24th, 2012 | Posted in: Social Media
Business owners around the world have become aware of Facebook’s potential for supporting their venture via social networking. What about Twitter? Have you capitalized on the marketing potential of the world’s 2nd most popular social network? The network has over 200 million users and growing daily. A substantial level of added exposure is very possible [...]
YouTube Marketing 101
January 18th, 2012 | Posted in: Internet Marketing, Social Media
Taking advantage of social media to promote your business online is one of the primary components of web-based success. The term “going viral” is closely associated with the video sharing website, YouTube, and refers to the process of garnering hundreds of thousands or even millions of hits (visits) – in this case, referring to views [...]
How the Classic “AIDA” Method Applies to Modern Internet Marketing
December 22nd, 2011 | Posted in: Internet Marketing
The AIDA method is a classic technique used in sales, and has proven effective for countless companies, pre-dating the internet era. Now that such a substantial amount of marketing is done online using websites and social media, there is a call for AIDA adaptation in internet marketing as well. Let’s examine how this process can [...]
5 Steps to Streamline Your Online Sales Funnel
December 19th, 2011 | Posted in: Lead Generation, Website Optimization
Formalizing your lead generation process is the key to success with your business website. To do so, you must become aware of the structure of your sales funnel and streamline it to help increase your conversion rate (CR). To review, the sales funnel generally stands for the marketing steps, and interactions, that take place on [...]
Conversion Optimization: Your Internet Marketing Missing Link
December 14th, 2011 | Posted in: Internet Marketing, Website Optimization
Internet marketers and webmasters alike have become savvy in recent years by focusing on many important components of online success including search engine optimization, social media optimization, and pay per click advertising. However, generating traffic is by no means the end-all be-all of digital marketing. There is something missing. Introducing Conversion Optimization: What Is It? [...]
Keyword & Competitor Analysis Reports – Why You Need Them
November 8th, 2011 | Posted in: SEO
When you have an idea in mind for creating the very best website, the Check List can be quite long. There are domains to buy, designs to create, files to manage, email accounts to set up, and content that needs to be written to let people know who you are and what your website is [...]
Link Your LinkedIn Profile With Your Company
October 5th, 2011 | Posted in: Social Media
Here’s a quick tip to increase the usability of your LinkedIn profile to visitors and to increase your company’s online presence. It has to do with how you list your company as the place where you work. It can be listed as just plain text or it can be a link to your company’s LinkedIn [...]