Challenge: The Gucciardo Law Firm needed to increase their web presence to improve lead generation and conversions. They turned to Net Profit Marketing to improve visibility among specific market segments around Metro Detroit by increasing search traffic as well as the relevance of visitors to their site.
Result: The client had largely neglected their web presence, so Net Profit Marketing started out by creating business profiles for them on Google Local and Bing. We then optimized those profiles and built out their presence on both search engines to improve their search rankings and help achieve their local market penetration goals. Their content was lacking, so we expanded and upgraded their webpage content to improve quality and include the right keywords for their audience. Next we enhanced their landing pages to make them more intuitive, which provided easier access to information and maximized user experience. After fully optimizing their website, we turned our focus to the off-page work, such as building the firm’s profiles on prominent attorney and industry related directories as well as bolstering their presence on other related legal sites.
Net Profit Marketing’s website enhancements produced excellent results for the Gucciardo Law Firm. Their search rankings significantly improved for the keywords we recommended, raising their profile in each of the local markets they wanted to penetrate. This heightened visibility improved the volume and quality of the firm’s site traffic, as unique visitors increased 170% and their conversion rate surged 500%.